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Franchise Owner Katie DeSciose and Veronica Cole

Franchise Owners

Katie DeSciose and Veronica Cole

Meet Katie DeSciose and Veronica Cole, owners of Primrose School at Falling Waters.  As a former long-time teacher and school administrator, Katie understood the value and difference in what Primrose Schools had to offer children and their families.  The high quality education practices Primrose offered, paired with character development and a focus on development of the whole child, matched Katie’s personal core values and what she knew was a critical advantage when educating children.  “One of the aspects that drew me to Primrose is that they prepare children both for learning and for life,” said Katie.  “Beyond academics, which are very important, Primrose also emphasizes that who children become is just as important as what they know.  Primrose understands that character development is so essential to having a happy life and maximizing one’s potential.”

Katie graduated from the University of Nebraska—Lincoln with a Bachelor’s Degree in Elementary Education.  She later graduated from Creighton University with a Master’s Degree in Elementary Administration.

Veronica Cole was originally hired as the Education Director before the school even opened its doors for the first time.  Next Veronica transitioned into the role of Director and served in that role for many years.  Veronica was thrilled with the opportunity to join Katie as a co-owner continuing her exciting Primrose journey.  As a Primrose parent herself, Veronica recognized the deep value in quality education and care for children.  Veronica and Ryan are proud parents of two boys who attended Primrose School at Falling Waters in the school’s early years.  As parents, they were seeking a place where their boys could receive quality care and an early education differentiated to meet their specific needs. Veronica explained, “When a child has the opportunity to experience the research-based Balanced Learning approach which incorporates purposeful play and nurturing guidance from teachers, they grow into curious, creative, confident, and compassionate learners,”

Veronica earned a Bachelor’s Degree in Education and Family Sciences from the University of Nebraska—Lincoln.  She worked as a preschool teacher and then transitioned into the world of social work for many years before coming to Primrose.

Katie and Veronica have established deep roots in the foundation and ongoing life of the Primrose School at Falling Waters community.  As on-site owners, they enjoy daily interactions with families and teachers and place a high priority on developing the positive and professional culture within the school.  Primrose School at Falling waters has been designated as an on-site training school for new franchisees, and they both enjoy sharing their passion for all Primrose can be to people just beginning their Primrose journeys.  Through every interaction and response, Veronica, Katie, and the entire teaching team, seek to develop a spirit of partnership with the families they serve.

Primrose School at Falling Waters is located on 6625 S. 193rd Avenue. For more information, visitPrimroseFallingWaters.com.

© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.