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Franchise Owner Amanda and Eric McDaniel

Franchise Owners

Amanda and Eric McDaniel

Hello, we are Amanda and Eric McDaniel, the seasoned Franchise Owners of Primrose Schools in South Riding and Aldie. With over a decade of expertise in early childhood education, we are dedicated to creating a safe and nurturing environment where children can thrive.  As parents, we understand the importance of quality educational child care and found that in Primrose Schools. The exceptional curriculum, teaching methods, and passion of those involved in the brand deeply impressed us, and we felt compelled to bring this wonderful experience to more families.

We started our journey in early childhood education with the opening of Primrose School of Atlee Commons in Hanover County in 2008, and then expanded to the Primrose School of South Riding. Our passion for instilling a love of learning in children’s early years has now led us to open our second location, Primrose School of Aldie. Our commitment to providing the best possible care and preparing children for future success is evident in all that we do.

As leaders in educational child care, we are passionate about positively impacting the lives of families in the South Riding and Aldie communities. We invite you to experience the Primrose difference and look forward to meeting you soon.

Amanda McDaniel
M.S., Physics, University of Virginia
B.S., Physics, Virginia Tech

Eric McDaniel
Ph.D., Physics, University of Virginia
B.S., Physics, West Virginia University

© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.