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Franchise Owner Stephanie Barfknecht

Franchise Owner

Stephanie Barfknecht

Welcome to Primrose Schools!

I am the proud owner of Primrose School of Keller, and I am honored to share my journey with you.

In the late 1990s, many Primrose Schools were being built across North Tarrant County. Growing up in Keller, I had just graduated from Covenant Christian Academy in Colleyville and was beginning my college journey at Oklahoma Baptist University, majoring in Early Childhood Administration. As I spent time around town with friends, I often noticed these new Primrose locations taking shape. One summer, I saw a “Now Hiring” sign at Primrose School of The Mid-Cities and decided to stop in. That day marked the beginning of my career with Primrose and my lifelong connection with Terry Taylor and Rusty McNab.

As life unfolded, my husband and I found ourselves searching for both work and childcare. I reached out to Terry Taylor, and the rest is history! In 2006, I partnered with Terry and Rusty at Primrose School of The Mid-Cities, taking on the role of director for many years while growing our own family. Then, in 2021, I began my journey as the owner of Primrose School of Keller.

Everything I have learned about business and early education has come from my years at Primrose. Understanding how children grow and develop from birth has always fascinated me. The teaching practices we followed in 1998 still hold true today, though we’ve evolved with new insights into how young children learn and the unique qualities they each bring. Every day, I am grateful to be a part of our students’ lives and to build meaningful relationships with their families.

At Primrose, we believe that who children become is just as important as what they know. This philosophy is at the heart of our Balanced Learning® approach, which blends purposeful play with nurturing guidance to inspire curiosity, creativity, confidence, and compassion. We don’t just deliver a curriculum—we provide a life-changing early learning experience for children and their families.

We can’t wait to welcome you and your family to Primrose School of Keller!

© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.