“When children love the messenger, the message sticks.” That simple idea inspired the creation of the Primrose Friends, 12 lovable hand puppets introduced into Primrose classrooms more than 30 years ago. Today, teachers use The Primrose Friends to bring character development to life through stories, role-play and everyday classroom experiences. Each Friend represents a unique character trait, helping children build friendships, strengthen family and community connections, develop social-emotional skills and discover the joy of learning from one another.